With an impressive renovation of both our most representative rooms and our brand image, under the slogan THEN, NOW, ALWAYS as an icon of Granada, we add a new chapter to our legendary history.

When we talk about living history in Granada, we are talking about Hotel Alhambra Palace. Yesterday was a day to remember 24.04.24: a new date that marks a before and after in the history of Hotel Alhambra Palace. And that is because our mythical terrace of prince restaurant with panoramic views of the city of Granada opens its doors again in a spectacular event full of honoured guests.

PRESERVING OUR ESSENCE, ADAPTING TO NEW TIMES

History, essence and tradition are not incompatible with current trends. A new corporate identity full of historical nuances is already part of our new image.

Already since 1905, when the Duke of San Pedro de Galatino glimpsed what would become, 5 years later, an icon of Granada, the image that would represent the Hotel Alhambra Palace was reflected in its particular and unmistakable logo which, by then, was already full of personality: its eagle and its coat of arms already make clear its strong personality.

For this work, we have counted on SIDN, one of the marketing agencies with international presence and based in Granada, who have been in charge more than a century later and with the aim of adapting to the new times, of redesigning the logo of our hotel, adapting it to the new times without losing the nature that has always made it unique.

SECOND EDITION OF THE BOOK HISTORY OF THE HOTEL ALHAMBRA PALACE

Our fascinating history has already been collected in an extraordinary book initially published in 2017, which was presented yesterday in a new updated second edition, in which a group of prestigious intellectuals share the vital trajectory of Hotel Alhambra Palace which, very proud of its past, offers its guests the best services and comforts of the present with deep respect for its history and for what this hotel has always represented in Granada.

Be sure to visit us and enjoy a magical city like Granada from the heart of the Alhambra.

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